![]() ![]() They're systematic and predictable�making us predictably irrational. Yet these misguided behaviors are neither random nor senseless. ![]() From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Not only do we make astonishingly simple mistakes every day, but we make the same types of mistakes, Ariely discovers. Duke Professor of psychology and behavioral economics at Duke University. ![]() ![]() When it comes to making decisions in our lives, we think we're making smart, rational choices. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities. Dan Ariely (Hebrew: born April 29, 1967) is an Israeli-American professor and author.He serves as a James B. Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Predictably Irrational: The Hidden Forces That Shape Our Decisions Dan Ariely € 10.99 This item arrived at our Amsterdam store within the past 8 weeks If not in stock, the expected delivery time to our store for this item will be 2-3 working days. Dan Ariely questions the forces that influence human behavior and the irrational ways we often behave. ![]()
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